Seed
A name for all occasions
Whether ATTRAKTIVA, SHARKI or RONALDINIO – all KWS varieties are given their own name. The process for that is complex. We reveal how corn, cereals and sugarbeet get their international names.
Quite a bit of time usually passes before our varieties go on sale. That is because breeding progress is a decisive factor for approval – the traits of a product must differ from previous varieties and be novel. To ensure that a new variety is also marketed as best possible, a team from several departments works intensively on suggesting the perfect name for it. After all, finding a good name is not that easy – ideally, it should evoke positive associations, be easy to remember, and highlight the product’s best properties.
From the idea to the name of a variety
This article is from insideKWS, the employee magazine of KWS. If you are an employee of our company, you have access to all other articles and previous issues. |
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